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Coke’s Zero Waste Plan for London 2012 Olympic Games
November 16, 2011The Coca Cola Enterprises has one of the most efficient waste management and recycling programs in the world. In the UK it has achieved a 99% recycling rate and now wants to help the London Organising Committee ensure London 2012 is a zero waste Olympic Games, with 70% all waste being recycled, reused or composted.
Coca Cola has been the official sponsor of the Summer Olympic Games since 1928 when the games were held in Amsterdam. Since then the company has been working together with organising committees to help improve the sustainability of the Games.
Last week (November 09) the soft drink giant announced a plan that will see the company recycle a fifth of the consumer waste produced at London 2012 venues. The plan is part of the company’s commitment to help the Games organising committee achieve its target of sending zero waste to landfill and recycle 70% of all the waste produced during the London 2012 Olympic Games.
10 Fun Facts about Coke’s Sustainable Programme for the Olympic Games:
1. Coca-Cola is working in partnership with the London Organising Committee to deliver a zero waste Games in 2012.
2. All bottles of Coca Cola products sold at the Games will be in 100% recyclable PET packaging, which will contain 25% recycled plastic.
3. By using PlanBottle plastic for Coke bottles and introducing up to 25% rPET in all plastic footprint at drinks sold at Games time by around 9%.
4. 1928 was the year Coca Cola relationship with the Olympic Games began at the Amsterdam 1928 Games.
5. Through a new, more efficient warehouse and low carbon trucks, Coca Cola estimates the carbon footprint of the distribution of our drink at the Games will be reduced by a third.
6. Coke’s vision is to “close the loop” by recycling all empty plastic bottles collected in Olympic Venues so they can be turned back into new bottles.
7. Recycled material from over 110,000 used plastic bottles were used to make the wraps, table tops and banners for the Olympic Torch Relay tour that toured music festivals this summer.
8. The company will use recycled materials wherever possible, from staff uniforms to building materials.
9. Based on the previous Games, the company expects that 3/4 of the drinks consumed will be juice, water and low and no sugar variants produced by Coca Cola Enterprises.
10. Coca Cola has worked closely with the WWF at every stage and has incorporated their environmental recommendations into its sustainability strategy.
Can the London Olympic Games be the first zero waste Games in history? Join the discussion our Facebook Page and share your views in this ambitious waste management and recycling scheme.
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